This is also exciting enough news to put in your newsletter, just not as exciting as what your subscribers read above. It's like silver medal to the above section's gold. At least it's not bronze. |
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Don't let this section get Middle Child Syndrome. It's just as good to the sections to the left and right of it. Give it some content that makes it feel unique and special in its own right. |
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Make sure you close on a strong note. You want to leave a lasting impression. It's like the dessert of your email campaign. Leave them on a sweet note. |
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